Grow Your Business with Personalised Marketing Support
Effective marketing can be the difference between your customers raving about your business and not. Luckily for you, your membership with The Travel Network Group gives you access to the marketing skills, tools and knowledge you need to drive your business forward.
Our creative team is made up of specialists in all types of marketing from graphic design and video production to social media and email marketing. No matter how you want to get your message out there, we will help you work out the best ways to target your ideal customer and convert sales.
What support can the marketing team offer you?
Every quarter, you can benefit from our retail marketing campaigns that are completely personalised to your business. We work with leading tour operators to publicise the best travel deals via marketing materials including window materials, brochures and magazines as well as online graphics and videos that can be used to attract customers into your store.
Data & Email Marketing
Accurate customer data is critical to the success of any marketing campaign. Thanks to our specialism in database segmentation, we can help you cleanse your existing data, identify customer preferences and capture new customer information. Our marketing team will advise you on how best to segment the data before using it in SMS campaigns, postcode drops and direct mail. We also regularly produce consumer e-shots for you to pass on exceptional deals and products to your customers as well as keep regular contact.
There’s a lot of jargon floating around digital marketing these days, but our marketing team is dedicated to helping you make sense of it all. Whether that’s advising our members on effective website design, SEO best practice or Pay Per Click advertising, we know what we’re talking about, and we’ll make sure you do too.
And if you don’t know your YouTube from your Instagram or your X from your Facebook, we’ve got plenty of tips and tricks to help you make the most of your social media channels to drive brand awareness and engage personally with your customers.
In today’s digital age, there’s no denying the effectiveness of video in marketing campaigns. In fact, including videos in online marketing can increase conversion by as much as 80% – who doesn’t like those odds? We have a team of super-talented video producers and editors who work tirelessly to film and develop video content for our members. We can help you put together adverts to publicise your offers, videos of staff interviews to engage your customers and bespoke videos to increase your brand awareness. Once you’ve got your polished video, we will then offer advice on how to promote your video and use it to drive more sales for your business.
Our graphic designers are the best in the business. They constantly amaze us with their ability to design eye-catching banners, leaflets and business cards to display at events, as well as complete business branding from logos to email signatures. No matter what you have in mind, our graphic designers will work with you to completely understand your requirements before developing concepts and print-ready designs for you to take away.
Holding events can be a great way for you to get the word out about your business, engage with your customers and generate sales. Yet, we know how daunting it can be to host your own event. Don’t worry – we can help. We have extensive experience in organising events, inviting suppliers and promoting events through various media channels and marketing materials, and are committed to helping you make your event a success.
To help you improve your own knowledge of marketing, we have created over 25 online training modules across Local Marketing, Social Media, Email Marketing & Data and Online & SEO. As part of your membership, you’re also entitled to attend as many face-to-face marketing workshops as you like to keep your skills fresh! You will also be given access to our marketing portal, The Hub, which has been developed in-house to allow you to download marketing materials and images for use in your own campaigns. We’re all about sharing over here!