Great marketing isn’t about being perfect, it’s about being prepared, adaptable, and visible when it matters most. As we step into 2026, now is the ideal time to fine-tune your approach and make sure your business is set up to stand out in an increasingly competitive travel market.
Whether you’re planning months in advance or adjusting on the go, a few smart marketing choices can make a real difference to your results. From refreshing your content and offers to sharpening your timing and messaging, small changes can lead to stronger engagement and more enquiries.
In this blog, we’ll share practical, easy-to-action marketing tips to help you build momentum, attract new customers, and make 2026 your strongest year yet.
Here are a few marketing tips to help you get started:
1. Personalise your communications
Marketing isn’t just about promoting trips, it’s about building relationships. Use what you know about your customers to connect in ways that feel thoughtful and relevant. Highlight destinations or experiences that suit their interests, celebrate milestones like birthdays or anniversaries, and share tips or stories that inspire rather than just sell.
On social media or in emails, small touches, like replying personally to comments, sharing tailored suggestions, or featuring customer travel stories, show that you see and value each customer. These personal connections help strengthen trust, encourage engagement, and turn one-off enquiries into lasting relationships.
2. Keep your email marketing consistent and engaging
Emails are still a powerful way to stay connected with your audience and keep your brand top-of-mind. Highlight attention-grabbing offers, share inspiring content, and personalise messages wherever possible to make each communication feel relevant. Segmenting your lists can also help ensure the right messages reach the right people.
Even when customers don’t open every email, simply seeing your name in their inbox keeps your brand visible. That regular visibility builds familiarity over time, so when they are ready to book, you could be the brand they remember first.
💡 Top tip: Save time by using the campaigns we create and distribute through Mailchimp’s Email Beamer feature. Each week, we share multiple emails filled with offers directly from our Business Partners, all designed to spark interest and generate enquiries from your customers, without extra effort on your part.
3. Use marketing tools to work smarter, not harder
Tools like Social Central, Canva, and Meta Business Suite make it easier to schedule posts, create eye-catching visuals, and manage campaigns efficiently. As a travel business, your time is precious – these platforms free you from repetitive tasks so you can focus on what really matters: connecting with your customers, engaging your audience, and keeping your marketing consistent and impactful across all channels.
💡 Top tip: Our Members have access to a wide range of training modules through The Training Academy, designed to help you get the most out of these tools. The Training Academy is frequently updated with new modules, ensuring that we are always providing our Members with the latest tips, tools, and best practices.
4. Monitor performance and adjust
Tracking the performance of your posts, offers, and campaigns is key to understanding what’s resonating with your audience. Not every tactic will work the same way, so keeping a close eye on your results allows you to double down on what’s successful, tweak what isn’t, and make informed adjustments.
Where to monitor performance:
Social Central dashboards: See which posts and content are getting the most engagement across your social channels. Look at likes, shares, comments, and click-through rates to identify what’s connecting with your audience.
Mailchimp reports: Check email open rates, click-through rates, and conversions for the campaigns sent via Email Beamer. This shows you which offers are generating new enquiries.
Website analytics: Track traffic driven by your social posts or emails to see which campaigns are leading customers to your booking pages.
By monitoring your campaigns, you can focus on what works, tweak what doesn’t, and use insights from your analytics to ensure your marketing has maximum impact and delivers the best results.
5. Time your posts strategically
Think about when your customers are most likely to engage and book, and plan your marketing to match. You might promote romantic getaways in the run-up to Valentine’s Day, highlight family-friendly breaks before Easter half-term or the summer holidays, and showcase festive trips in the lead-up to Christmas markets.
Timing your key offers around the start of the month, when many people have been paid, can also help boost bookings. Pair this with clear, compelling messages such as “Limited availability” or “Book by this date” to create a sense of urgency and encourage action.
By spreading your best offers throughout the year and aligning them with moments your customers are most ready to book, you keep your audience engaged, drive enquiries at the right times, and ensure your business stays front-of-mind all year long.
