We are excited to unveil our latest marketing campaign, Your Guide to the World — an inspirational campaign designed to captivate customers and drive bookings across a wide range of travel destinations.
Officially launched in July, the campaign is tailored to support members in maximising both last-minute sales and early-bird offers, helping members meet varying customer needs – from spontaneous sunseekers to advance planners through a vibrant, destination-focused approach.
With a suite of professionally designed marketing assets, members are able to showcase the campaign to their audiences with confidence. The campaign includes: window posters for high street engagement, ready-to-go social media graphics and a personalised campaign video to drive digital impact and much more!
To amplify campaign reach and attract new audiences, Your Guide to the World is also aligned with the latest supermarket drop of the ever-popular Where Next magazine. Distributing over 50,000 copies of the magazines to members’ local supermarkets in early July, this initiative puts the spirit of travel directly into consumers’ hands and plays a key role in driving new customers into members’ businesses.
“With Your Guide to the World, we’re not just promoting destinations — we’re building excitement, planting ideas, and helping members connect emotionally with their customers,” said Ross East, Group Marketing Director. “We’ve crafted this campaign to inspire every kind of traveller, whether they’re looking for an impromptu escape or planning their dream cruise for years ahead. It’s all about helping our members convert inspiration into bookings.”
To further support members in leveraging the campaign to the fullest, we have also recently launched our TTNG Digital Assistant — an AI-powered tool which contains a social media and marketing assistant designed to provide instant, tailored support. Whether members are looking for help scheduling posts, creating engaging captions, or planning out their marketing activity around Your Guide to the World, the assistant offers an accessible, on-demand resource to boost confidence and efficiency. It’s another way that we are ensuring members have the tools they need to stay ahead in a fast-paced digital landscape.
