The Travel Network Group is thrilled to announce the launch of its latest marketing campaign, Holiday Mode On. Rolling out in April, this exciting campaign is designed to ignite the travel bug and encourage customers to plan their next getaway with confidence through their travel members.
The Holiday Mode On campaign will feature an array of marketing materials, including eye-catching window posters, engaging social media assets, and a personalised campaign video. These elements showcase the incredible travel opportunities available, reinforcing the message that it’s time to switch on holiday mode and start planning unforgettable trips.
A strong sales focus is at the heart of this campaign, with key messaging highlighting free kids’ places, seasonal sales, and availability of 2026 & 2027 cruises for early booking. By integrating these compelling offers, The Travel Network Group aims to encourage bookings not only for the lates market, but also into the following year.
To further expand the reach and support in attracting new customers, the Group are also excited to confirm another supermarket distribution drop of the popular Where Next magazine in this quarter. Following the successful launch of this service in 2024, this distribution will place inspiring travel brochures directly into the hands of potential travellers, helping to grow their members’ customer base and encourage new holiday bookings.
“We are passionate about helping our members inspire customers to travel,” said Ross East, Group Marketing Director. “With Holiday Mode On, we’re creating a buzz around travel, and ensuring that our members have the tools to capture customers’ imaginations and convert inspiration into bookings.”
Members are encouraged to leverage the campaign assets and take full advantage of the campaign materials, with full training also provided on their online Training Academy.
